Sexual Innuendos to Sell Baby Products?!

Using humor to talk about difficult topics can be helpful. Cracking jokes and making light of a difficult situation has its time and place and that may have been the original intention of Frida Baby’s packaging. But it’s 2026, and the news cycle is consistently shedding light on human trafficking, CSA, and pedophile islands that these “jokes” by Frida Baby are no longer being tolerated.

If you’re unaware of what I’m referring to, here’s some of the packaging and social media posts that Frida Baby uses to market and promote their baby products.

As a mom, who purchased Frida Baby products when they first came to the US, I found these products to be innovative in a market where, at the time, there was little innovation. I remember choosing the NoseFrida product over other similar products because it was marketed as safer, more hygienic, and easier to use when your baby is wriggling around and doesn’t know how to blow their nose yet.

But asking me, “How about a quickie?” -is as out of touch as telling someone 6 weeks postpartum that they’re all healed up and can get back to doing it. I’m shopping for a tool to pull the extra nasal mucus from my infant’s nose! It’s giving insensitivity and a disregard for the current situation.

You know I talk a lot about sex and how to explain sex and sexuality to children in a medically-accurate and age-appropriate way. I’ve been very aware since taking my parent education into the online space to ensure that I am prioritizing education above everything else.

As I was trying to grow my accounts in the early years, I had a marketing expert tell me that I should use my kids in my videos as that can make them more relatable and bring in a lot more views. 😳 I said thank you, next.

Now, I don’t avoid humor when making videos, but the humor is intended to be relatable to that parenting moment. My intention is to connect with how a parent is feeling when they are confronted with a question that seems impossible to answer. While the question is related to sex, I will never sexualize the child for asking the question. This is part of why the marketing campaign of Frida Baby missed the mark.

Frida Baby’s products were developed to make it easier and safer to help your baby with their bodily fluids. Having to pull the extra nasal mucus out of your baby’s nose can sound gross. Having to wipe fecal matter off your baby’s back because the diaper couldn’t hold it together, can smell disgusting. Having to take your baby’s temperature using a rectal thermometer can make you wish there was an easier way. But as parents, we do all of these things to help our babies feel better and stay healthy. There’s nothing sexual about it and that’s where Frida Baby’s “jokes” went too far and they are, rightfully, being called out for it.

Here’s my video response:

Healthcare is not Sexual

In the video, I mentioned a mom who felt uncomfortable when her pediatrician told her to give her baby a suppository. She felt that this was a violation to her baby’s bodily autonomy and wanted to hear my opinion.

My overarching opinion is that healthcare is just that -healthcare! As parents, we are tasked with providing our children with care and maintaining their health and hygiene. Nothing about that is sexual or a body boundary violation. It’s us doing our best to ensure our baby gets better and stays healthy. High fevers at a young age can be very worrisome and ensuring the correct dosage of medication is a high priority. Giving a baby a suppository is not a sexual act, it’s healthcare.

When companies like Frida Baby blur these lines between healthcare and sex, it’s a disservice to all parents and the work that I do. Sex is something that only adults do with other adults. Taking care of your baby when they are sick should never be insinuated as sexual.

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I originally created Top Talks to use with my own kids. I based it off of the science-based sex ed programs that I had used in the classroom but added in the aspects that were relevant to parenting. Every year, I update the stats and add new lessons. Any new digital download that I create gets automatically added to Top Talks.

The most recent addition is Primary Topics in a Jar (for ages 5-7). This activity is 30 age-appropriate Q&A’s to easily talk to your child about babies, bodies, friendships and growing up. Check out the Free Preview of Top Talks here.

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💕Kathleen